It is very important for a forward looking company that wishes to go places to have a logo that is eye catching and once seen, easily remembered. McDonalds M comes to my mind immediatly as a prime example of a great logo, it is eye-catching and memorable basically for its simplicity and it is instantly associated with obesity!, Other very simple eye catching logos that come to mind are the Kentucky colonel, Nike, Virgin, Coca Cola etc. Looking at all these large businesses they have all gone for a simple design by either using their company names as a simple graphic logo or instead just used a simple logo design that as become an integral and recognised part of their brand as an whole.
Why are some logos better known than others?
Many large companies that do not have or require an outlet on the High Street either to trade from or alternatively to display their products are straight away at a very big disadvantage and can struggle to get their logo nationally or internationally recognised. High Street outlets such as the likes of McDonalds, Burger King, Kentucky’s etc tend to trade in very prominent places, close to busy roundabouts, busy junctions, and motorway services areas etc. This helps them to get their logo promoted to a much larger audience. Also large companies generate the revenue to enable them to have vast advertising budgets and as such they can get their logo promoted to millions of potential customers through television advertising as well as on billboards up and down the country as well as worldwide. McDonalds like their competitors have their logos on all their food packaging and it is not unusual to see a McDonalds package blowing down the street or stuck out of a bin.
Other companies that are large within their own niche of the market like Domestic Cleaning Companies, Oven Cleaning or valeting companies, Regional Developers, etc because they are usually not to be found so readily on the local High Street and often rely on basic leaflet distribution, local newspaper advertising, word and mouth, internet presence etc are never going to get into the same league of recognition with their company logo. This although does not mean for one minute that they are not a quality company or business because their logo is not as recognisable as some of those other business giants! Also some of these company’s logos are only ever seen at the time of initial contact when the company was first discovered. Once the customer becomes a client they probably do not come across that companies logo again, this is not a business failing it is because companies work in vastly different ways as they are offering totally different services. Also it is maybe not a regular weekly event that a client looks at obtaining certain business services it may only be once every five years or so and thus some large companies logos do not get the regular viewing to gain the instant recognition because the type of service that they offer is not an every day item like food!