Franchise Lead Generation
What benefits does a specialist franchise business opportunity website offer to a franchise business company when marketing their franchise business?
There are many benefits that franchise opportunity websites offer a company wishing to franchise their business. Increasing their business profile through gaining them a much more noticeable online presence is just one major benefit.
Specialist keyword targeting for individual franchise businesses through their in house SEO departments helps the franchise business receive lots of targeted leads. Franchise business opportunity websites usually have a very high budget allocation that they use on pay per click search engines. They often use google adwords which gives them a very strong online presence through the use of strategic keywords and phrases to help attract potential franchisees. Many franchise opportunity websites have access to large mailing lists of potential entrepreneurs which they have accumulated over several years. This enables them to be able to send out weekly or monthly newsletters generating much more traffic to their websites. The leads that are forwarded on generally have a lot of important and useful information for the franchise business to digest about the franchise enquirer, such as telephone numbers, addresses, financial information and also work history etc.
Franchise business opportunity websites provide a franchise business with a steady flow of leads. These can be comfortably dealt with as they filter through, instead of the large quantity of leads that some other advertising companies provide, which can prove very difficult to deal with all at once. A few franchise business opportunity websites allow franchise businesses to have links back to their own business websites thus helping the franchise companies own websites achieve an higher online profile. Generally franchise opportunity websites offer competitive rates to advertise franchise businesses compared to many other forms of advertising. Others include newspapers, radio stations, television and magazines ect. Generally the longer that a franchise company agrees to advertise on the franchise opportunity websites then the better the deal that can be negotiated.
What disadvantages are there when using a specialist Franchise Lead Generation Business opportunity website?
One of the main disadvantages is that many of these specialist franchise business opportunity websites have is that they feel under immense pressure to generate a vast quantity of leads for their business clients. Often when a person submits an online form enquiring about a franchise business opportunity, the franchise advertising website in many cases give the person an option to click submit again, and request franchise brochures from all the other businesses that are advertising on their website. This can mean that many leads that are generated have absolutely no interest what so ever in the franchise business that as received their enquiry.
Some franchise leads come from people who because they found the franchise business opportunity website feel a compulsion to fill in the online form and submit it, even though they have no interest in buying a business franchise. Occasionally the forms received have been filled out incorrectly. important details like phone numbers and email addresses might be incorrect making it difficult for the franchisor to follow up those franchise leads. There are also other pros and cons, please feel free to add some more of your own.