It is a common practise within franchising for franchisors to charge their franchisees a standard ongoing fee as a contribution towards or in some cases to finance entirely some form of central advertising or marketing fund appropriate to the needs and idiosyncrasies of that particular franchise business. Usually a franchisor will keep this fund separate and will produce yearly accounts to show where this money is getting used and at any time all of his franchisees as a right to ask to view these figures. The fund is not for the franchisor merely for the franchise businesses ongoing marketing. Franchisees although in most franchise businesses are made aware that most if not all local advertising and marketing is still down to them, the marketing levy is more for national advertising, marketing and brand building.